Roger Estrada’s path to business ownership began 28 years ago. As a military veteran of 16 years, he made the logical transition into law enforcement, where he served an additional 12 years as a law enforcement officer. Owning a business was always a long-term goal, but it wasn’t until contacting Signal 88 Security, that he realized he had the tools and experience needed to run a successful business enterprise. “I always had the ability to motivate and influence others,” says Estrada. Roger had a strong background in operations, but it was a different trait that set him up for success. Leading by example, as it turns out, was the most essential part of starting a business, but more importantly, getting people who wanted to work for the business. Taking the leap into business ownership is scary for most, and Roger is no different. When asked what his biggest fear was in starting his own franchise his answer is typical of any new business owner. “Failure. Am I going to lose every dime I have? Every last dollar I have has been put into this business. Do I have enough time to make it successful?” Clearly, the time spent and money invested have both paid off.
Fast-forward 12 months later and Roger’s business is soaring. He’s used his ability to influence to build a network of strong employees ranging from part time officer, all the way up to having a go-to Operations Manager, Anna. Roger’s biggest fear of not having enough time to grow the business has been quickly overcome as he’s implemented strong systems to ensure a smooth operation as the enterprise continues to expand. “I had the help of a lot of people. I had to rely on the Franchise Group for a lot of support, but they put the systems in place to allow me the time to grow my business properly. They put a ton of trust in me as well.” And that trust has been repaid. Roger first founded Signal 88 Security of Contra Costa, CA in 2018, and with recent expansion into Sacramento, his business size has grown exponentially. Just a year and a half into owning his business, Roger’s revenue is already becoming one of the largest in the Signal 88 network. When asked what advice he would give to someone nervous about starting their own business his response was poignant, “Be passionate. If you aren’t passionate about this, or are unsure if this is what you want to do, do yourself a favor and don’t do it.” Roger’s passion and dedication embodies the core values of Signal 88 Security, and we couldn’t be more proud of his success so far.
Signal 88 Security prides itself on providing unmatched support to its franchisees, making failure virtually impossible. With our proprietary 88Edge technology, managing your business and employees has never been easier. We provide you with ongoing support from the first recruitment phone call, to your first sales proposal, hiring your first employee, and beyond. If starting your own business is in your future, make the leap to join our vast network of franchise owners. With Signal 88 Security you are never alone in running your business.